Also, because of the aesthetic nature of cinemagraphs they’re often re-blogged and commented on - making it perfect for generating interest in your product.

They stand out in newsfeeds amongst a sea of text posts and static images. When used in Facebook ads, Cinemagraphs have the capacity to catch a user’s attention without being too intrusive.

Using Cinemagraphs for Facebook Ads & BeyondĬinemagraphs can be a great tool for marketing your product and catching the eye of your ideal customer. From Tumblr to Instagram to Facebook - users are halting their scroll to take a look at these mesmerizing moving pictures. And these images seem to be popping up all over the internet right now. The result is stunning - a well-crafted animation done by an experienced artist can blend breath-taking imagery with subtle motion to seemingly capture a moment in time. Photographers create these moving pictures by meticulously combining a series of photographs or video frames into a seamless, hypnotizing loop. Artists creating cinemagraphs aim to combine the calming beauty of still-life photography with precise bits of animation. Cinemagraphs are a new type of artwork for the digital age.

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